Mike Heppner's Experiment
From the Christian Science Monitor:
'"I was frustrated," he remembers. "No one was biting anymore. I felt out of the scene. I wondered for a while there if I should just give up."
Part of the problem, he knew, was the shrinking demand for literary fiction. Sales across the country were slumping, independent bookstores were shuttering, and most publishers had not yet discovered how to best reach a Web audience. Still, Heppner had been a writer for 15 years, "and if you've been doing something for 15 years," he says with a laugh, "it's hard to stop."'
His solution was to publish his next novella, 'Man Talking' on-line (I have started reading this and think it's excellent), then the one after that with a small press, and to release his third to random locations across the US.
This sounds an intriguing experiment, and I see some similarities with my own situation, so I shall be interested to see what happens next.