Romancing the Male.
There is an interesting quiz here to guess which of a series of extracts from the short-listed novels is written by a male author.
Gratifyingly, the extract I liked the best turned out to be from the winning novel. In fact I liked it so much that I may well read it one day, although I've never thought that romantic novels were quite my thing. I wonder what defines a romantic novel. I suppose love has to come into it somewhere.