I appreciate this sort of quirkiness. I read on someone's blog recently that these catalogues are a waste of time and money - this was from a bookseller - his main grouse being that they get out of date so quickly. He's probably got a point, but I have to say that I appreciate them. I love to look through the pages, and I love to have something in my hand. Someone had fun designing this, and I'm glad they did. It's part of the celebration of a book coming out.